Brightmind
4.6
Illustration of a person in a thoughtful pose with a stylized brain visible inside the head, regions highlighted in pink, coral and purple

Brightmind for moms

Defeat your mom brain

Start your mom brain IQ test and get your personalized brain profile.

Take the IQ testHow it works

Inspired by the methodology of

The Stroop test. Built by psychologists in 1935.

Your brain reads the word faster than it sees the colour. Tap the colour of the ink, that means beating your own reflex. It measures focus, the first thing mom brain steals.

Red

10s

Why mom brain is real

Your brain actually rewires for this.

Motherhood reshapes specific regions of the brain, measurable in MRI scans, lasting for years. Brightmind is built to retrain the circuits motherhood reshaped.

Side view of a brain illustration with five regions highlighted in cyan, pink, orange, green and lavender

Areas that grow in volume in both parents

  • Hypothalamus: Regulates the production of hormones, such as dopamine and oxytocin, involved in attachment.

  • Amygdala: Processes emotions; may drive parental motivation.

  • Striatum: Part of the reward system; also involved in parental motivation.

  • Thalamus: Involved in sensory perception; may help parents understand their infants' movements and sounds.

  • Prefrontal cortex: Governs conscious decision-making and higher-order behaviours.

Based on neuroimaging studies of structural brain change during the transition to parenthood.1

How Brightmind works

  1. 1

    Take the quick check and get your IQ benchmark

    • Stroop test plus 25 short questions, no pass or fail.
    • Your IQ and focus baseline in plain language.
    • BrightMind spots up front
  2. 2

    Get your Brightmind IQ certificate

    • A full IQ report
    • Includes your global percentile and the date you tested.
    • Yours to keep, share, or print whenever you want.
  3. 3

    Brightmind brings it back, small, recurring, easy to keep up

    • Brain games to rebuild focus.
    • Short articles you can read between feeds.
    • Quick quizzes that help the new stuff stick.
    • A few minutes during naps, on the school run, before bed.
The Brightmind app shown on four phones, games, articles, the brain coach, and a results screen

Brightmind brings you back, a little every day

Brightmind brain-game screen on a phone

Play brain games

Designed to strengthen specific areas of brain growth.

Brightmind articles screen on a phone

Read quick, practical articles

Across the 7 areas of your mind, so you never miss a day without new information.

Brightmind quiz screen on a phone

Reflect with quizzes and polls

So new knowledge and skills stick for longer.

7 areas of brain fitness

Your initial brain areas are defined after the IQ test. Every game, quiz and article insight gives you brain score points.

  • Reasoning
  • Memory
  • Agility
  • Focus
  • Communication
  • Empathy
  • Identity

What other moms say

4.6★ · 12,400 ratings
  • Took me a few minutes. The Brightmind Stroop check showed me what I couldn't put into words, my focus was the foggy bit, not me. A few minutes in the app each day and my brain feels like mine again.
    Sofia · verified Brightmind member
  • I was sure I'd 'lost it' after my second. Five minutes on Brightmind during naps, and the kitchen moments started fading. Quietly amazing.
    Mira · verified Brightmind member
  • I almost cried when my Brightmind report came back saying my reasoning was top quartile. After a year of feeling stupid, it was the first thing that told me I was still in here.
    Hannah · verified Brightmind member
  • The articles between feeds are the part that hooked me. Five minutes, something useful, and the Brightmind streak keeps me coming back when I'd otherwise scroll Instagram.
    Priya · verified Brightmind member

Grounded in neuroscience

Validated psychometric measures of reasoning, memory and attention, an objective read on where your mind is today, never a label.

  • Benchmarks your IQ and 3 of 7 brain areas, strengths shown first.
  • Built on validated reasoning, memory and attention tasks.
  • No pass, no fail, a starting point, never a verdict.

Brightmind is rated 4.6★ on the App Store and Google Play.

Common questions

Is mom brain actually real?

Yes. Neuroimaging studies show specific regions of the brain reshape during the transition to motherhood, and sleep debt, divided attention and constant context-switching shift how focus feels day to day. Mom brain isn't you losing it; it's your focus carrying a new load.1

Why the Stroop test?

It's the cleanest way to read focus quickly, built by psychologists in 1935 and used in clinical research ever since. Saying the colour of the ink means beating your reading reflex; how fast and accurately you do that is your focus benchmark.2

What do I get?

A plain-language read on your focus and IQ benchmark, plus the Brightmind daily routine built to bring your sharpness back, in sessions short enough to fit between feeds and naps.

Is there a cost?

The first week is just $4.99, then $29.99/month. Cancel anytime.

Take the IQ test

An objective IQ benchmark in just a few minutes, the read you need before you train your way back. Then Brightmind takes it from there, a few minutes a day, while your baby naps, until your brain feels like yours again.

Take the IQ test
🔒 Secure⏱ A few minutes✓ Cancel anytime